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NC WARN

Statewide Ads Plug Local Solar as Fastest, Cheapest, Fairest Way to Help with Climate Crisis

Illegal solar panels on the roof of Faith Community Church in Greensboro, NC

Illegal solar panels on the roof of Faith Community Church in Greensboro, NC. Image credit: Inside Climate News


Duke Energy’s years-long strategy remains intact - keep the public clueless about alternatives to the utility’s climate-wrecking expansion of fossil fuels and its crushing of climate solutions. 


Will one of the world’s largest climate polluters keep succeeding?


NC WARN has launched another statewide, multi-platform advertisement based on a 30-second video that leads with scores of empty roofs and parking lots across North Carolina cities and towns [x].


The video then transitions to rooftops and parking filled with solar panels, a reality that is possible for North Carolina through the use of local solar-plus-storage (SPS). The video then shows Duke Energy crushing clean energy and expanding the fracked gas plants so central to its monopoly-driven, rate-hiking Carbon Plan.  


NC WARN engineers and lawyers are making a strong case for the "Sharing Solar" proposal [x]. However, Duke Energy doesn’t want the North Carolina Utilities Commission (NCUC), or the news media, to even talk about alternatives. 


Multiple independent experts have concluded that generating and storing power close to where it's used can save money for utility customers, protect against power outages, and help to phase out fossil fuel power plants and transmission infrastructure [x].


The climate crisis is harming millions and quickly getting worse, but North Carolina is speeding in the wrong direction. Our state should not defer to the recklessness of Duke Energy executives. 


This article was first published by NC WARN.


Work Cited


  1. “NC WARN Sharing Solar: Fastest, Cheapest, Fairest Climate Approach.” YouTube, 16 July 2024, www.youtube.com/watch?v=pfvLMouXIVk.

  2. “Sharing Solar: A Sweeping Climate Proposal.” NC WARN, 5 July 2024, www.ncwarn.org/our-work/sharing-solar.

  3. “Supporters of Local Solar and Distributed Generation.” NC WARN, 1 July 2024, www.ncwarn.org/dg-supporters.

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